Summary:
The Digital Marketing Specialist is responsible to manage pay-per-click (PPC) marketing activities and the affiliate channel. The individual will manage all paid search campaigns as well as planning, developing and executing marketing programs that support and recruit new affiliates. Also, individual will be in charge of product marketing, information technology, and marketing communications to roll out different affiliate marketing initiatives. A successful candidate will effectively manage the paid search budget and work with the SEO team to maximize ROI, drive traffic, and customers.
Job Responsibility:
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Optimize copy and landing pages for paid search engine marketing campaigns. Perform ongoing paid keyword discovery, expansion, and optimization
• Track, report, and analyze website analytics and PPC initiatives and campaigns. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Help conceptualize, launch and promote new creative, custom offers, advertising ideas and campaigns
• Serve as primary liaison with the affiliate agency, communicating effectively to strategically grow the channel
• Perform marketing research on potential affiliate partners
• Monitor affiliates and enforce company procedures around affiliate programs
• Review affiliate contracts, nurture relationships with external vendors, affiliates, and partners
• Create campaign reports that show progress and return on investment
Qualification and Requirement:
• BS/MS degree in Marketing or a quantitative, test-driven field
• 1 year experience in related field
• Well-versed in performance marketing, conversion, and online customer acquisition
• Proven SEM experience and success managing PPC campaigns
• Familiar with core components of affiliate, including hands-on experience with affiliate platforms as well as publishers
• Experience with website analytics tools (e.g, Google Analytics, Omniture, BI)
• Ability to prioritize and manage multiple projects simultaneously and work cross-functionally
• Familiar with Asian brands and enjoy trying a variety of food and/or cosmetics is a plus
• Excellent communication and interpersonal skills in bilingual language English and Mandarin
亚米网是北美最大亚洲商品购物平台，网站于2013年3月上线，主营最具特色的亚洲商品，涵盖食品、美妆、养生、电器、图书等类别。经过近几年的飞速发展，亚米网在北美华人圈建立了良好的品牌形象，成为北美华人线上购物的首选。
亚米网总部位于洛杉矶工业市，自主运营20万平方英尺的仓库以及自动化物流系统。目前自主销售商品万余种，第三方商家也在迅速拓展中，商品涵盖数十个品类，包括零食饮品、方便速食、调料干货、护肤彩妆、身体保养 、中西药、保健品、母婴用品、厨房电器、家居百货等，上千个知名品牌，包括雪肌精、旺旺、统一、象印韩国乐天、Canmake、康师傅等，并与多数知名品牌建立了深度合作关系、签署正品保障协议，为品牌和商家在北美的销售和推广起到了关键性推动作用。
亚米网目前拥有超过五十万注册用户，用户遍布全美，几乎平均每十个在美华人就有一位选择到亚米网购物。与此同时，亚米用户数量每年依然迅速增长。用心服务用户、为用户创造价值，是亚米网的文化，也是全体亚米人的宗旨。
最近编辑时间: 2019-01-08
